Jewellery | The Jewelry Group
The Jewelry Group - To Launch The Lainey Wilson Jewelry Collection
| 2025-07-17 |     |
Award-winning country music superstar Lainey Wilson and The Jewelry Group, Inc. have announced an exclusive licensing agreement to design and develop the signature Lainey Wilson Jewelry Collection. This partnership blends Lainey Wilson's passion with The Jewelry Group, Inc.'s expertise in sourcing, developing and selling fashion jewelry.
Country music and western style have exploded worldwide in the last several years, with Lainey at the forefront of it all. A Louisiana native and lifelong songwriter and performer, Lainey has long been a cowgirl, making a star turn on the smash hit T.V. show "Yellowstone" and appearing at rodeos around the country.
"I'm so excited about partnering with The Jewelry Group, Inc. on this collection of pieces. As a lifelong lover of the American West, I worked with the team to design pieces to help bring out your inner cowgirl and the beauty and strength she holds. I hope you love it and I can't wait to see you all decked out!"
The Lainey Wilson Jewelry Collection features contemporary western inspired necklaces, bracelets, earrings and rings, as well as styles to further complement the lifestyle such as boot bracelets, brim bling and collar tips.
Key materials used include metals with a worn oxidized finish, hammered metals, natural stone, suede and leather cording, conchos and braided textures. Lainey-centric design details include the use of stars, feathers, 4x4 trucks, cowboy hats, longhorns, horses and horseshoes. Lainey worked closely with The Jewelry Group, Inc. team to design the collection which ranges in price from $15 to $65.
As The Jewelry Group, Inc. continues to develop key partnerships in the entertainment arena, we are incredibly excited for the opportunity to work alongside Lainey, bring her vision to life and build on the power of her brand." - Fran Lukas, CEO of The Jewelry Group, Inc.
The Lainey Wilson Jewelry Collection launches July 2025 and will be available at Lainey Wilson distribution channels (select items) as well as Belk, Boot Barn, Buckle, Cavenders, Ariat, Lammles Western Wear and Scheels.
Lainey is currently on the Whirlwind World Tour, with the U.S. leg kicking off August 14. Visit laineywilson.com for full tour routing.
ABOUT THE JEWELRY GROUP, INC.
The Jewelry Group, Inc. skillfully designs, develops, sources, and sells elevated fashion jewelry with a design-centric point of view. With over 20 years of heritage and expertise, they have amassed a strong, diverse portfolio and the best-in-class resources to launch and grow profitable brands across various channels. The company's licensed and proprietary roster consists of 32 brands including private label and its network includes 35 retail partners and over 4,000 points of global distribution.
ABOUT LAINEY WILSON
Country music trailblazer Lainey Wilson continues to take over the world, capturing the hearts of music fans, the excitement of the industry and the recognition of her peers, while keeping her boots firmly planted on the ground. Her monumental rise continues including winning four awards at the 60th Annual ACM Awards—Entertainer of the Year (her second consecutive win), Female Artist of the Year (her third consecutive win), Album of the Year (Whirlwind) and Artist-Songwriter of the Year—while her new single, "Somewhere Over Laredo," garnered over 1.16 million streams across platforms in the first 24 hours of its release (her biggest first day of streaming to date).
"Somewhere Over Laredo" is from the new deluxe version of Wilson's award-winning album, Whirlwind, which will be released August 22 in celebration of the record's one-year anniversary. In addition to Whirlwind's original 14 songs, the extended edition will feature five additional tracks: "Somewhere Over Laredo," "Bell Bottoms Up," "King Ranch, King George, King James," "Yesterday, All Day, Every Day" and "Peace, Love, and Cowboys."
The 16x ACM, 9x CMA and Grammy Award-winner and Grand Ole Opry member is a prolific, sought-after songwriter who has scored eight #1 hits including "4x4xU," "Wildflowers And Wild Horses," "Watermelon Moonshine" and the 2x PLATINUM Certified "Heart Like A Truck," in addition to award-winning collaborations with Cole Swindell ("Never Say Never"), Jelly Roll ("Save Me") and HARDY ("wait in the truck"). Moreover, Wilson wrote and recorded "Out of Oklahoma" for the Twisters movie and has collaborated with artists such as Reba McEntire, Miranda Lambert, Dolly Parton, Post Malone and more. She will also make her feature film acting debut in next year's adaptation of Colleen Hoover's Reminders of Him, after first acting in Paramount's hit television series, Yellowstone. Wilson's on-stage performances triumph from sold-out tours across America, Australia and Europe to highly coveted music festivals such as Stagecoach, Lollapalooza and Watershed. She is currently in the midst of her sold-out Whirlwind World Tour, which spans across Europe and North America.