Music | Montreux Jazz Festival
Montreux Jazz Festival - Kévin Germanier’s Haute Couture Poster for the 60th edition of the Montreux Jazz Festival
| 2025-10-29 |     |
Fittingly flamboyant, the Montreux Jazz Festival struts into its 60th year with an haute couture creation, making Kévin Germanier the first fashion designer to create an official Festival poster. Originally from Valais, Switzerland, and now based in Paris, the designer has has dressed Björk, Beyoncé and Lady Gaga, and designed the costumes for the Ceremonies of the Paris 2024 Olympic Games, as well as the 2025 Eurovision Song Contest held in Basel.
Kévin Germanier
“Right away, I knew that I wanted to embroider the poster, treating it like one of my haute couture pieces. The challenge was to recreate the illusion of a three-dimensional artwork. To achieve this result, six people were embroidering at the same time. It’s a true technical feat – a kind of organised chaos.“
A piece composed of 60,000 beads and sequins
True to his signature upcycling approach, Kévin Germanier created the entire poster from recycled materials drawn from his previous collections. More than 60,000 sequins and beads in glass, wood, and plastic have been meticulously hand-embroidered onto a velvet backdrop. Wool and even fragments of electrical tubing can also be found woven into the work. This explosion of colour stands out even more vividly against a deep black background.
Inspired by Jean Tinguely
Kévin Germanier delved into the Festival’s historic poster archive, aiming to honour its legacy while leaving his own creative mark. The designer defined a preferred colour palette, then completed the first sketches by hand. He particularly found inspiration in Jean Tinguely’s poster, echoed in his own choice of colour, dark background, and even the feather motif.
Kévin Germanier
“My favourite posters represent the Festival in a way that isn’t literal. Music isn’t just a saxophone or a guitar; it’s a feeling. I tried to capture that explosion, that emotion that makes your body sway and your heart stir. I wanted something generous, dynamic and vibrant.“
About Kévin Germanier
Originally from Granges, in the canton of Valais, Kévin Germanier is recognized as one of the most distinctive voices in international fashion. A graduate of the prestigious Central Saint Martins in London, he founded his eponymous label in Paris in 2018, following a period at Louis Vuitton. His explosive and conscious universe challenges conventions: blending haute couture with environmental responsibility, Germanier embodies a new era of sustainable luxury. By repurposing discarded materials — beads, crystals, feathers, or fabric scraps — he has created a spectacular, sensual, and boldly colorful visual language.
A heritage for the arts since 1967
Since its beginnings, the Montreux Jazz Festival has given Swiss and international artists carte blanche to design its official poster. In 1982, Jean Tinguely left his indelible mark, creating the unmistakable logo still used for the Festival today. In 1983, Keith Haring designed three versions, later collaborating with Andy Warhol in 1986. David Bowie made his contribution in 1995, followed in recent years by Yoann Lemoine (Woodkid), Malika Favre, Christian Marclay, Ignasi Monreal, JR, and Rylsee.
Photo : © Henry Lamine Diagne