Anthropologie - Unveils Fall 2025 Campaign - Anthro Always - Starring Camila Mendes

2025-09-02

Anthropologie, the global lifestyle brand, launched its Fall 2025 campaign today, "Anthro, Always." The campaign, starring actress Camila Mendes, celebrates the many different roles women play every day, and features icon styles from the brand's fall collection. Shot in London by Dan Martensen, the campaign concept was led by the dynamic vision of Chief Creative Officer, Jisoo Kang.

"Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth, and wit to every moment," said Jisoo Kang, Chief Creative Officer at Anthropologie. "We chose Camila for that very reason, because she embodies the effortless joy and confidence that perfectly aligns with our brand's spirit."

The campaign is a celebration of personal style with Mendes wearing standout pieces from the Fall 2025 collection. Styled by Anthropologie's Head of Styling, Kyla Flax, Mendes is shown in romantic dresses paired with elevated outerwear as well as patterned, structured pieces with quirky accessories, giving the Anthropologie customer the blueprint for her fall wardrobe.

"Partnering with Anthropologie felt like such a natural fit for where I am in my life and style right now. I've been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit," said actress Camila Mendes. "I've loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative—they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life."

The Fall 2025 assortment reinforces Anthropologie's role as a destination for fashion enthusiasts. From voluminous faux fur coats to refined, form-fitting separates, the collection is anchored in versatile textures that are synonymous with the season.

"For Fall, our priority was delivering a beautiful, trend-forward assortment that features a variety of price points and diverse range of styles that will appeal to our broad customer base," said Holly Thrasher, Chief Merchandising Officer for Anthropologie Women's. "This collection allows our customer to play with cozy tweeds, experiment with mixing plaids, and embrace new silhouettes that work wherever life takes them."

Throughout the season, the brand will be utilizing campaign assets featuring Mendes in marketing activations across social media and out-of-home advertising.

"For the Fall campaign, we're continuing to lean into what's working, prioritizing our social channels, collaborating with more influencer partners, and investing in narrative storytelling across IG, Tik Tok and YouTube to connect directly with our multigenerational customer as well as with Camila's dedicated following," said Barbra Sainsurin, Global Chief Marketing Officer at Anthropologie. "We're always striving to engage with our community in new, meaningful ways and we hope that this campaign, along with our fall assortment, fuels them with inspiration and excitement to welcome the new season."

Anthropologie will begin their global marketing for Anthro, Always today and will be amplifying the assets from the campaign with Mendes throughout the season. The collection is now available online at anthropologie.com and in stores globally.

About Anthropologie

Anthropologie is a modern, design-led lifestyle brand spanning fashion, home, weddings, garden, and gifting, where joyful self-expression meets inspired living. We create immersive shopping experiences that spark a sense of discovery and inspire customers to feel confident, curious, and connected, both online and in-store. Our curated collections blend own-brand exclusives with best-in-market partners, offering timeless quality and trend-forward design that reflect how our customer lives, hosts, travels, and dresses today. As we've evolved, Anthropologie has become a destination for her full lifestyle, from wardrobe to home to wellness, while continuing to bring imagination, narrative-driven storytelling, and memorable experiences to every touchpoint, from TikTok styling tips to in-store moments. With a global footprint of more than 220 stores, Anthropologie is rooted in inclusiveness, creativity, and community, always meeting our customer where she is and inspiring her to explore, experience, and celebrate her life in new ways.