Hennes and Mauritz - Beauty introduces the summer fragrance collection 2026

2026-05-07

This summer, H&M Beauty invites you to escape into a vibrant fragrance story inspired by turquoise waves, sun-drenched days and white sandy beaches. Designed as the perfect companions for your summer getaway, the collection captures the playful energy of the season through juicy fruits, creamy gourmands and tropical florals.

Expanding on the success of last year’s launch, the Summer Fragrance Collection 2026 introduces a broader fragrance assortment alongside new body and hand care essentials. Customer favourites Wild Strawberry and Sun-Kissed Caramel return after their outstanding performance last summer, now joined by new scents and formats designed for layering – allowing you to combine your favourite products and scents for increased impact.

Bursting with sunlit energy, the collection brings together joyful, addictive scents designed for layering and discovery. From travel-friendly body mists to hydrating body butters and moisturising hand creams, the collection invites a new generation of beauty lovers to explore scent in playful, personal ways.

Every product is made with vegan formulas, while the Eau de Toilettes are crafted using upcycled fragrance ingredients.

THE FRAGRANCES

Wild Strawberry

Notes: Strawberry / Violet / Amber Fresh, juicy and uplifting, Wild Strawberry captures the carefree feeling of summer days. Sweet strawberry meets delicate violet and warm amber for a soft yet vibrant scent reminiscent of crushed berries, sunshine and laughter in the warm air.

Coconut Escape

Notes: Coconut / Ylang Ylang / Vanilla Creamy, warm and effortlessly tropical, Coconut Escape evokes palm tree shadows and golden beaches. Smooth coconut blends with luminous ylang ylang and soft vanilla to create a relaxed, sun-soaked fragrance that feels like a sweet summer getaway.

Sun-Kissed Caramel

Notes: Whipped Cream / Salted Caramel / Vanilla Warm, indulgent and irresistibly sweet, this gourmand fragrance captures the feeling of an endless summer sunset. Creamy whipped notes melt into rich salted caramel and soft vanilla, creating a comforting scent that feels playful, nostalgic and deliciously addictive.

Bahama Pink

Notes: Red Fruits / Dragon Fruit / Praline Juicy, vibrant and full of energy, Bahama Pink blends sparkling red fruits with tropical dragon fruit and creamy praline. The result is a playful, sun-drenched fragrance that feels colorful, youthful and bursting with summer spirit.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.